Food Waste Reduction Network

Spotify Wrapped 2.0 - Personalized Year-End Experience

Multi-Disciplinary Practice Problem

8 - 12 hours

Spotify Wrapped 2.0 - Personalized Year-End Experience

Get Expert Feedback for ₹999

Problem Statement

Spotify Wrapped has become a cultural phenomenon with millions of shares annually, but the current version primarily shows simple statistics (top artists, minutes listened, top genres). Design a next-generation experience that includes mood progression throughout the year, discovery patterns, concert recommendations based on listening history, friend comparison features, and AI-generated "musical personality" profiles. The solution should balance data depth with accessibility and create highly shareable moments.

Submission Guidelines

Create an enhanced version of Spotify's year-end Wrapped experience that goes beyond basic listening statistics. Design interactive data visualizations, shareable social media content, and personalized insights that tell a compelling story about a user's musical journey. Your submission should demonstrate at least 5 unique data stories or insights that aren't in the current Wrapped experience. Focus on creating moments that users will want to screenshot and share on social media.

Deliverables

Choose ONE of the following formats:

Interactive web prototype with at least 5 unique data stories:

Figma/Adobe XD design file with complete user flows
Video mockup (2-3 minutes) showing the full experience
React/HTML implementation with sample dataset

Deliverables

Choose ONE of the following formats:

Interactive web prototype with at least 5 unique data stories.
Figma/Adobe XD design file with complete user flows
Video mockup (2-3 minutes) showing the full experience
React/HTML implementation with sample dataset

This practice problem is suitable for:

Product Managers

UX/Product Designers

System Designers

Business Analysts/Entrepreneurs

Data Science Roles

Software Engineers

Students

Technology Enthusiasts

Judging Criteria

Data storytelling (30%) – Ability to create emotional connection through data visualization and narrative flow
Visual design (25%) – Aesthetic quality, brand consistency, and attention to detail
Shareability (20%) – Features designed to drive social media engagement and virality
Technical execution (15%) – Quality of implementation, prototype fidelity, or code quality
Innovation (10%) – Novel insights or features beyond current Wrapped functionality

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