Business Practice Problem
Propose a sustainable business model for a creator‑focused platform that empowers small creators to monetise directly from their audience. Detail features like storefronts for digital products, subscription paywalls, community interaction and analytics. Justify market need and highlight how your platform supports long‑term creator success.
Problem Statement
Submission Guidelines
Use a business model canvas or equivalent to articulate the value proposition, customer segments, channels, revenue streams, cost structure and key partners.
Conduct market and competitor analysis; reference data on creator economy size and monetization challenges.
Provide a monetisation strategy outlining pricing models (e.g. subscription tiers, commissions on sales), payment processing and creator payout.
Include an execution plan: marketing, user acquisition, platform features, creator onboarding.
Address legal considerations (copyright, payment compliance) and community moderation.
Optionally, include wireframes or diagrams of the user journey for creators and fans.
Max File Size: 50 MB
Accepted Submission Types
Your PDF may include any combination of:
Business documents: business model canvas, pitch deck (5–10 slides), financial projections, SWOT analysis.
Market research reports summarising data and trends with citations.
This practice problem is suitable for:
Judging Criteria
Market insight & opportunity (15%) – Depth of understanding of the creator economy, market size, and target segments.
Value proposition (20%) – Clear articulation of how the platform uniquely serves micro‑creators and their audiences.
Monetization model (20%) – Soundness of revenue streams (subscriptions, digital products, commissions), pricing strategy, and financial projections.
User acquisition & growth strategy (10%) – Realistic plans for attracting creators and consumers, marketing channels, and retention tactics.
Competitive analysis (10%) – Awareness of existing platforms, differentiation, and barriers to entry.
Feasibility & scalability (15%) – How well the plan addresses technology requirements, operational needs, and potential to scale.
Presentation & documentation (10%) – Professionalism, clarity, and persuasiveness of the pitch deck, research, and written materials.
